Stomach Life is curated food and lifestyle agency founded in Los Angeles in 2012. It's focus is creating and curating social media and digital content for restaurants and food culture events all over Los Angeles. It's unique, quirky style and clean aesthetic makes it accessible and provide an open canvas for food culture to be expressed creatively and shared virally across social media, including Instagram, Facebook, and Twitter.
Creative Direction, Branding & Identity, Art Direction, Icon Design, Photo Editing, Digital Collateral
Being tasked with a minor rebrand to the already burgeoning blog started in 2012 by my good friends Daniela Ruelas and Mycole Jerrod proved to be a really fun collaborative effort. As an art-driven, curated food experience, Stomach Life's vision has always been about creating eye-catching and culturally relevant visuals around food and life.
Driven by the new "We All Gotta Eat" slogan, we used a combination of creative food and lifestyle photography, clean layout, and clever conceptual frameworks, we were able to create social media for not only several bars and restaurants all over Los Angeles, but also several tastemakers from all over the world.
Using Instagram as the primary social platform gave us a fun creative space to present content and build brand exposure while maintaining a distinctly close-to-the-pulse Los Angeles vibe.
After making some slight font adjustments to the original logo mark and creating the rather ubiquitous new "bite" icon, the next steps included creating unique sections for upcoming digital marketing initiatives and social content.
Designers, artists, musicians, chefs, mixologists and more now collaborate with Stomach Life to expand their own brands, market products and connect with audiences. All coming together around food, and all bringing something to the table.
Stomach Life, with its unique perspective on food culture continues to develop digital content and campaigns that help business to harness the power of gathering around something to eat.