Aaron Cotlon is one of motorcycling's most dynamic characters. From a young age, he has amazed audiences with his skillful brand of motorcycle street stunts and love for all things motorcycles. As a street freestyle stunt rider under Red Bull, Aaron approached me to help him establish a fresh brand identity for his own brand that would house all his social media connections, as well as his rich digital media presence and merchandise.
Creative Direction, Branding & Identity, Art Direction, Icon Design, Photo Editing, Digital Collateral
Turn & Burn
With a strong following, and an international presence, it was important for Arron to remain dynamic, related able, and fun, to his fans, but still have a professional edge that relates to sponsors. Going with a handwritten look on his branding and merchandise helped to achieve this.
Web Presence
Using the SquareSpace platform, we were able to create an interesting, dynamic, and accessible website that allowed fans to experience the world of Aaron Colton. With great editorial-style photos and clean lines, the site brought the world of street freestyle that Aaron continues to push boundaries in all over the world.
PROGRAM GUIDE
Every talent needs a good resume. This program guide print piece served as a leave-behind for all potential partners, event coordinators and tour sponsors.
