Branding work for the Orange County Soccer Club (OCSC), the minor league team of the newly formed MLS Los Angeles Football Los Angeles Football Club (LAFC).
Logo Design, Kit Design, Apparel Design
After 20 years, the Los Angeles Rams returned back to LA from St. Louis. Determined to become synonymous with LA culture again, the Rams wanted a robust out of home and social campaign that reflected the energy and excitement of returning home. The "We're Home" campaign did just that, and I had the pleasure of creating lettering social content, lettering treatments, and much more.
K-Lien is a San Jose native rapper with an other-worldly style who had very particular imagery in mind to create his online brand presence.
With the established framework being "Between Worlds", concepts ranging from cosmic visuals, digital & sonic textures, to vintage UFO articles and clips were used to make K-lien a mysterious target with a message under a watchful eye.
Art Direction, Branding & Identity, Photography, Photo Editing, SquareSpace, Web Design
Additional Photography: Mahmdood Singh
The L.A. Galaxy are the most winning team in MLS history. With an impressive 5 championship titles and some of the biggest stars in soccer, The focus of the 2014-2015 campaign was on creating a clean, impactful look that showcased the passion and pride of the crown jewel of soccer in Los Angeles. While only a handful of concepts were used and applied in both print and digital, these concepts were great brand exploration.
Art Direction, Branding & Identity, Illustration, Print Design, Social Assets, Web Asset Design, Web Ads
As the premier retail store at the STAPLES Center in Los Angeles, the remodel of the TeamLA store needed to reflect the experience that is native to fans of The Lakers, Clippers and Kings. Driven by the headline, "Get Your Gear On", the final design used bold and illustrative typography over treated sports images of LA's finest athletes to
Branding & Identity, Web Design, Art Direction, Photo Editing
Desgning for MAGIC means creating an engaging and amazing show experience for thousands of people who live and breathe fashion. Individuals from all over the globe attend this massive trade show to experience new designs and do business with new and exciting brands. By providing innovative environments, attendees can be drawn into a world of fashion all at one event in Las Vegas.